Работа с персоналом Авиация Москва: 1 вакансия

Обязанности:

- Generate and proactively drive deployment of deep category and human insights to drive consumer recruitment and sharpen the Company's portfolio and brand strategy to help build a portfolio of distinctive brands;

- Serve as a strong thought partner to the Regional Marketing Manager, collaborate with cross functional teams to understand their unstated needs and identify the gaps that will help to sustain and drive growth for the business;

- Own the overall development, prioritization and activation of the global portfolio learning plan to address knowledge gaps in support of consumer recruitment and growth goals;

- Prioritize and drive initiatives that will recruit new consumers to the Company's portfolio including deep consumer understanding, competitive and category analysis, and evolved measurement;

- Be a strategic partner in shaping future growth trajectory for the Company's business globally through human centricity and connecting dots across a variety of data sources to guide the future 3-5 years for the portfolio;

- Integrate demand segmentation insights into the portfolio strategy through close partnerships with TM, CatMan, Marketing, and Media team to identify human-centric growth priorities;

- Embed Consumer Journey to translate strategic objectives to key consumer problems to be solved;

Требования:

- Minimum 5 years of experience in Insights, Innovat . . . . .

. . . . . Код вакансии: 116-293340717 - показать описание вакансии полностью >>